Promotional artwork for the 2010 movie The City, directed by Ben Affleck, sometimes options key actors reminiscent of Affleck, Jeremy Renner, and Rebecca Corridor. These photos steadily depict the characters in motion, usually masked and armed, reflecting the movie’s deal with financial institution robberies and the related stress. Variations exist, highlighting totally different features of the story, from the heist crew’s dynamic to the romantic subplot. One frequent visible ingredient is the Boston skyline, grounding the narrative in its particular city setting.
Such advertising and marketing supplies serve a vital position in a movie’s launch technique. They visually talk the style, tone, and key expertise concerned, aiming to draw a audience. Efficient promotional artwork captures the essence of the narrative and generates pleasure, contributing considerably to a movie’s pre-release buzz and potential field workplace success. Within the case of The City, the imagery used efficiently conveyed the thriller features and highlighted the star energy of its forged, contributing to the movie’s robust reception.
Evaluation of this movie’s advertising and marketing marketing campaign supplies invaluable perception into the methods employed for crime thrillers. Exploring the visible selections, taglines, and general marketing campaign construction can illuminate the effectiveness of particular advertising and marketing approaches. Additional examination might embody a comparability with related movies or an evaluation of how the promotional supplies aligned with the important and business response to the movie itself.
1. Visible Type
Visible type considerably impacts the viewers’s notion of a movie. Within the context of promotional supplies for The City, the visible type establishes the movie’s style, tone, and goal demographic. A cautious evaluation reveals how particular visible selections contribute to the general advertising and marketing message.
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Colour Palette
The chosen colours evoke particular emotional responses. Desaturated or gritty coloration palettes usually signify realism and seriousness, frequent in crime thrillers. The City‘s advertising and marketing doubtless employed such a palette to convey the gravity of the narrative and the characters’ circumstances. This contrasts with vibrant, saturated colours sometimes related to action-comedy or heist movies with a lighter tone.
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Typography
Font selections contribute to the general aesthetic. Daring, sans-serif fonts would possibly mission a way of urgency or hazard, whereas extra stylized fonts can trace on the movie’s setting or time interval. The typography utilized in The City‘s advertising and marketing supplies doubtless mirrored the city setting and the movie’s tense ambiance.
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Composition and Imagery
The association of parts inside the poster creates visible hierarchy and directs the viewer’s consideration. Photographs of masked figures, weapons, or the Boston skyline set up the movie’s style and setting. The City‘s posters doubtless used these parts to instantly talk the movie’s deal with crime and its city backdrop.
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Images Type
The images type, whether or not sharp and centered or grainy and atmospheric, contributes to the general temper. Gritty, real looking images reinforces the seriousness of the narrative. The promotional images for The City doubtless employed a mode that mirrored the movie’s real looking portrayal of crime and its penalties.
These interconnected parts set up a cohesive visible identification for The City, successfully conveying its themes and attracting the audience. By fastidiously deciding on and mixing these visible parts, the advertising and marketing marketing campaign efficiently conveyed the movie’s identification as a critical, character-driven crime thriller.
2. Character Illustration
Character illustration on film posters serves as a vital visible shorthand, speaking narrative and thematic parts to potential audiences. Within the case of The City, the depiction of its characters affords perception into the movie’s complexities. Posters that includes Ben Affleck, Jeremy Renner, and Rebecca Corridor in numerous configurations counsel the central relationships and conflicts. Affleck’s character, usually positioned centrally, signifies his position because the protagonist and chief of the heist crew. Renner’s portrayal, doubtlessly exhibiting a extra unstable or unpredictable demeanor, hints at his character’s inner struggles and the potential risk he poses. The inclusion of Corridor, usually depicted in a much less action-oriented pose, suggests her position as a possible love curiosity and a contrasting ethical compass. The visible illustration of those characters, via costume, expression, and physique language, instantly establishes their roles inside the narrative and units the stage for the dramatic stress that unfolds.
The selection of which characters to characteristic prominently and the way they’re depicted impacts the poster’s effectiveness. A poster emphasizing the heist crew, masked and armed, foregrounds the motion and thriller parts. Conversely, a poster highlighting the connection between Affleck and Corridor’s characters shifts the main target to the emotional and dramatic features of the story. These selections are strategic choices geared toward attracting particular demographics inside the broader viewers for crime thrillers. For instance, highlighting the male characters in motion poses would possibly attraction to a predominantly male viewers looking for thrills, whereas showcasing the romantic subplot would possibly broaden the movie’s attraction to a wider demographic. The posters for The City doubtless employed a mixture of those methods to maximise its attain.
Efficient character illustration on film posters goes past merely showcasing the actors. It visually communicates the narrative’s core dynamics, offering a glimpse into the characters’ personalities and relationships. This understanding of visible storytelling permits entrepreneurs to focus on particular audiences and generate curiosity based mostly on character-driven narratives. In The City‘s case, the character portrayals on the posters efficiently conveyed the movie’s mix of motion, suspense, and emotional depth. The cautious consideration of character illustration contributed to the movie’s advertising and marketing success and offered audiences with a transparent understanding of the story’s key gamers and the complexities they signify.
3. Setting (Boston skyline)
The Boston skyline features as a key visible ingredient within the advertising and marketing of The City. Its presence grounds the narrative in a particular geographical and cultural context. Greater than mere backdrop, town turns into a personality itself, contributing to the movie’s ambiance and thematic resonance. Depicting recognizable landmarks, such because the Zakim Bridge or the Customized Home Tower, immediately establishes a way of place and reinforces the movie’s authenticity. This visible connection to Boston doubtless resonated with native audiences and offered a definite visible identification for the movie in a broader market. Moreover, the skyline, usually offered in establishing pictures or panoramic views, can visually talk the dimensions of the narrative and the potential challenges confronted by the characters. The city setting itself can symbolize the pressures and complexities that drive the characters’ actions.
The strategic use of the Boston skyline in promotional supplies extends past easy location identification. It contributes to the general tone and thematic resonance. For instance, depicting the skyline at night time, shrouded in shadows, reinforces the thriller style and hints on the clandestine actions that happen inside the metropolis’s underbelly. Conversely, showcasing town in the course of the day, vibrant and bustling, would possibly emphasize the distinction between the characters’ legal endeavors and the on a regular basis lives of odd residents. This cautious visible framing provides layers of which means and intrigue, enriching the viewers’s understanding of the narrative. A comparability with different movies set in distinct city environments, reminiscent of Warmth (Los Angeles) or The French Connection (New York Metropolis), reveals how location contributes to a movie’s visible identification and advertising and marketing marketing campaign.
Understanding the importance of setting in movie advertising and marketing affords sensible functions for evaluation and strategic growth. Recognizing how location contributes to a movie’s identification and audience informs advertising and marketing choices. By analyzing using the Boston skyline in The City‘s advertising and marketing marketing campaign, invaluable insights will be gleaned concerning the efficient use of setting to boost narrative and entice particular demographics. Moreover, this understanding can inform the event of promoting methods for future movies, permitting filmmakers and entrepreneurs to leverage location as a strong visible and thematic software. The deliberate use of setting, as exemplified by The City‘s emphasis on the Boston skyline, enhances a movie’s marketability and contributes to its general influence.
4. Style Conventions
Style conventions play a major position in shaping the visible language of film posters. Crime thriller posters, reminiscent of these for The City, usually make use of particular visible tropes to sign the movie’s style to potential audiences. These conventions can embody darkish, desaturated coloration palettes, dramatic lighting, imagery of weapons or masked figures, and tense character poses. These visible cues create an instantaneous sense of hazard, suspense, and ethical ambiguity, key traits of the crime thriller style. Using these established conventions permits entrepreneurs to faucet into pre-existing viewers expectations and generate curiosity inside the goal demographic. Movies like Warmth, The Departed, and No Nation for Previous Males supply additional examples of how style conventions are visually communicated via poster design.
The effectiveness of style conventions in poster design stems from their potential to speak complicated narratives via visible shorthand. A single picture of a masked determine, for instance, can instantly convey a way of hazard and criminality with out requiring express exposition. Equally, a darkish and gritty coloration palette can set up a movie’s tone and ambiance extra successfully than a prolonged synopsis. This visible effectivity is essential in capturing viewers consideration in a crowded market. By adhering to established style conventions, The City‘s advertising and marketing supplies doubtless benefited from rapid viewers recognition and style affiliation, contributing to the movie’s profitable advertising and marketing marketing campaign. Deviation from these conventions, whereas doubtlessly revolutionary, carries the danger of misrepresenting the movie and alienating the audience.
Understanding the interaction between style conventions and poster design supplies invaluable insights for each evaluation and inventive growth. Analyzing how The City makes use of style conventions in its advertising and marketing supplies illuminates the strategic choices behind its visible communication. Moreover, this understanding permits for a deeper appreciation of the position visible language performs in shaping viewers expectations and influencing field workplace success. Recognizing the ability of style conventions permits filmmakers and entrepreneurs to successfully talk a movie’s identification and goal the specified demographic. This consciousness facilitates the creation of compelling and efficient advertising and marketing campaigns that resonate with audiences and contribute to a movie’s general success. Additional exploration might contain comparative evaluation of poster designs throughout totally different crime thriller subgenres, analyzing how visible cues adapt to particular narrative themes and goal audiences.
5. Title Therapy
Title therapy, encompassing the design and placement of a movie’s title on its poster, contributes considerably to the general advertising and marketing message and visible influence. Within the case of The City film poster, the title therapy doubtless performed a vital position in conveying the movie’s tone and style. Evaluation of title therapy considers font, dimension, coloration, and placement in relation to different visible parts. Efficient title therapy reinforces the movie’s identification and contributes to viewers recognition.
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Font Choice
Font selection communicates stylistic nuances. A daring, sans-serif typeface would possibly convey energy and urgency, aligning with the movie’s motion and thriller parts. Conversely, a extra elegant or stylized font might counsel a deal with character drama or romantic subplots. The chosen font ought to complement the general poster design and reinforce the movie’s supposed tone. Comparisons with different crime thriller posters can illuminate the strategic use of typography in conveying style and thematic parts.
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Dimension and Placement
The title’s dimension and placement on the poster hierarchy affect its prominence. A big, centrally positioned title emphasizes the movie’s identification and ensures rapid recognition. Alternatively, a smaller, subtly positioned title would possibly prioritize different visible parts, reminiscent of character imagery or setting. The interaction between title placement and different design parts contributes to the poster’s general visible steadiness and directs the viewer’s gaze.
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Colour and Results
Colour selection can additional reinforce the movie’s tone and style. Darkish, desaturated colours would possibly emphasize the movie’s critical subject material, whereas metallic or vibrant colours might counsel motion or stylized visuals. Results reminiscent of embossing, shadows, or gradients add depth and visible curiosity, enhancing the title’s influence. The colour palette of the title ought to harmonize with the general poster design to create a cohesive visible identification.
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Relationship to Imagery
The title’s relationship to different visible parts on the poster contributes to the general message. Positioning the title over a dramatic picture, reminiscent of a personality in a tense state of affairs, can amplify the movie’s themes. Alternatively, separating the title from the imagery would possibly emphasize its standalone significance. The interaction between textual content and imagery guides the viewer’s interpretation and shapes their understanding of the movie’s narrative.
Analyzing these aspects of title therapy in The City film poster supplies insights into the movie’s advertising and marketing technique and visible communication. By contemplating the interaction of font, dimension, coloration, and placement, one can perceive how the title therapy contributes to the poster’s general effectiveness in conveying the movie’s style, tone, and narrative themes. Additional exploration might contain evaluating the title therapy throughout totally different variations of the poster or analyzing its evolution all through the movie’s advertising and marketing marketing campaign.
6. Colour Palette
Colour palettes in film posters operate as a strong software for conveying temper, style, and thematic parts. The colour palette chosen for The City film poster doubtless performed a major position in establishing the movie’s visible identification and attracting its audience. Crime thrillers usually make the most of desaturated, gritty coloration palettes to replicate the intense subject material and the morally ambiguous world they depict. Muted tones of blue, grey, brown, and black create a way of realism and stress, visually speaking the movie’s gritty city setting and the potential for violence. This strategy contrasts sharply with the colourful, saturated colours steadily utilized in motion or comedy movies. The chosen coloration palette doubtless aimed to convey The City‘s critical tone and differentiate it from extra lighthearted heist movies.
Particular coloration selections inside the poster’s palette could additional improve the thematic resonance. As an example, a predominance of cool blues and grays might evoke emotions of coldness, isolation, and desperation, reflecting the characters’ circumstances and the troublesome selections they face. Conversely, the strategic use of hotter tones, reminiscent of browns or muted oranges, in particular areas of the poster would possibly draw consideration to key characters or parts, highlighting their significance inside the narrative. The interaction of those colours creates visible depth and guides the viewer’s eye, emphasizing particular features of the movie’s story. Comparisons with different crime thrillers, like Warmth or The Departed, reveal how coloration palettes contribute to style conventions and viewers expectations. Warmth‘s use of cool blues and oranges emphasizes the distinction between the protagonists and antagonists, whereas The Departed‘s muted greens and yellows contribute to the movie’s sense of ethical decay.
Understanding the influence of coloration palettes on movie advertising and marketing supplies invaluable insights into visible communication methods. Analyzing the colour palette of The City film poster permits for a deeper appreciation of the movie’s advertising and marketing strategy and its effectiveness in concentrating on particular audiences. Moreover, this understanding can inform the event of future advertising and marketing campaigns, permitting filmmakers and designers to leverage coloration as a strong software for conveying narrative and emotional depth. Cautious consideration of coloration palette contributes to a cohesive and impactful visible identification, enhancing a movie’s marketability and contributing to its general success. Additional analysis would possibly discover the psychological influence of coloration on viewers notion and the way coloration palettes affect interpretations of style and narrative.
7. Tagline (if current)
Taglines, when successfully deployed on film posters, function concise encapsulations of a movie’s core themes or narrative hooks. They provide a distilled essence of the story, aiming to pique viewers curiosity and supply a memorable takeaway. Within the context of against the law thriller like The City, a tagline would possibly spotlight the characters’ ethical dilemmas, the high-stakes nature of their actions, or the stress between loyalty and betrayal. A tagline reminiscent of “Loyalty has its limits” or “Worry is their forex” instantly communicates the movie’s thematic territory and units the stage for the narrative’s complexities. Efficient taglines function synergistically with the poster’s visuals, reinforcing the general message and enhancing viewers engagement. Examples from different crime thrillers, like The Darkish Knight‘s “Why So Severe?” or No Nation for Previous Males‘s “There are not any clear getaways,” show the ability of a well-crafted tagline to seize a movie’s essence and generate anticipation.
The presence or absence of a tagline on a film poster represents a strategic advertising and marketing choice. Taglines will be significantly efficient in clarifying complicated narratives or concentrating on particular demographics. A tagline emphasizing the romantic subplot in The City, for instance, would possibly broaden the movie’s attraction past the core crime thriller viewers. Conversely, a tagline focusing solely on the motion and suspense would possibly cater to a narrower demographic looking for pure style thrills. Evaluation of a movie’s advertising and marketing marketing campaign ought to take into account the position of the tagline, if current, in shaping viewers notion and contributing to the general advertising and marketing message. This understanding permits for a extra nuanced appreciation of how taglines operate as concise narrative hooks and contribute to a movie’s marketability. Challenges in crafting efficient taglines embody balancing conciseness with impactful messaging and avoiding clichs or generic phrasing.
Understanding the strategic use of taglines in movie advertising and marketing supplies invaluable insights for each evaluation and inventive growth. By analyzing the connection between a tagline and the opposite visible parts on a film poster, one can acquire a deeper understanding of how advertising and marketing campaigns intention to seize viewers consideration and talk narrative complexities. This consciousness permits filmmakers and entrepreneurs to leverage taglines successfully, reworking them from easy catchphrases into highly effective instruments for conveying a movie’s essence and producing pleasure. Additional analysis might discover the evolution of taglines inside particular genres, analyzing how they replicate altering viewers expectations and evolving advertising and marketing methods. The efficient use of a tagline, when aligned with the general visible and narrative technique, can considerably improve a movie’s advertising and marketing influence and contribute to its general success.
8. Actor Credit
Actor credit on a film poster, significantly for a movie like The City, serve a vital advertising and marketing operate. They inform potential audiences in regards to the expertise concerned, leveraging star energy to generate curiosity and affect viewing choices. The strategic placement and prominence of actor names replicate their perceived drawing energy and contribution to the movie’s marketability. This follow extends past merely itemizing the forged; it contributes to the general advertising and marketing technique, influencing how the movie is perceived and by whom.
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Hierarchy of Billing
The order by which actor names seem, usually dictated by contractual agreements and perceived star energy, establishes a hierarchy of significance. Ben Affleck’s outstanding placement in The City poster’s credit doubtless mirrored his twin position as director and lead actor, reinforcing his central place within the mission. This hierarchy influences viewers notion of the characters’ relative significance inside the narrative and the movie’s general star energy.
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Title Recognition and Star Energy
The inclusion of recognizable names like Jon Hamm or Jeremy Renner, alongside Affleck, leveraged their established fan bases to broaden the movie’s attraction. This strategic use of star energy contributes to pre-release buzz and might affect field workplace efficiency, significantly inside particular demographics.
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Visible Placement and Design
The visible presentation of actor creditsfont dimension, coloration, and placement relative to different design elementscommunicates their significance. Distinguished placement above the title, for instance, emphasizes star energy as a main promoting level. Conversely, smaller, much less outstanding placement would possibly prioritize different features, such because the movie’s title or visible imagery. The design selections replicate the advertising and marketing technique and audience.
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Affiliation with Style and Prior Work
The actors’ prior work and affiliation with particular genres affect viewers expectations. Jeremy Renner’s prior roles in motion and thriller movies doubtless contributed to The City‘s perceived style and goal demographic, attracting audiences acquainted with his earlier work.
Analyzing actor credit inside the broader context of The City‘s poster design supplies insights into the movie’s advertising and marketing technique. The strategic placement and presentation of actor names, mixed with different visible parts, contribute to the poster’s general effectiveness in attracting the audience and speaking the movie’s identification. Additional examination would possibly evaluate the crediting methods used for The City with these employed for different movies in the identical style or directed by Ben Affleck, revealing how advertising and marketing methods adapt to particular tasks and goal demographics.
Continuously Requested Questions
This part addresses frequent inquiries concerning promotional supplies for the movie The City. Readability on these factors contributes to a extra complete understanding of the movie’s advertising and marketing and its influence.
Query 1: What number of totally different variations of the film poster exist for The City?
A number of variations of the poster exist, every emphasizing totally different features of the movie. Some deal with the motion and heist parts, that includes masked characters and weapons, whereas others spotlight the dramatic or romantic subplots. Researching on-line databases or movie advertising and marketing archives supplies additional particulars on variations and their distribution.
Query 2: The place can one discover unique copies of The City film posters?
Authentic posters will be discovered via respected public sale homes, specialist sellers in film memorabilia, or on-line marketplaces. Authentication and situation considerably influence worth. Provenance analysis is beneficial earlier than acquisition.
Query 3: How does the poster design for The City evaluate to different crime thrillers of the identical interval?
Comparisons with movies like Inception, Shutter Island, and The Social Community (all launched in shut proximity) reveal modern design developments. Analyzing coloration palettes, typography, and character illustration illuminates shared aesthetic sensibilities and style conventions of the period. Such evaluation supplies context for The City‘s advertising and marketing inside the broader panorama of up to date movie releases.
Query 4: Did the poster artwork precisely replicate the movie’s tone and content material?
Crucial evaluations and viewers reception supply insights into the alignment between advertising and marketing and the ultimate product. Assessing whether or not the poster precisely conveyed the movie’s tone and themes requires contemplating each important views and viewers interpretations. This evaluation can reveal the effectiveness of the advertising and marketing marketing campaign in managing viewers expectations.
Query 5: What position did the Boston setting play within the poster’s design and advertising and marketing technique?
The Boston skyline options prominently in a number of poster variations, grounding the narrative in a particular location. This visible emphasis doubtless aimed to draw native audiences and set up a way of place. Additional analysis into the movie’s advertising and marketing marketing campaign can reveal the particular methods used to leverage the Boston setting and goal regional demographics.
Query 6: How did the poster design contribute to the movie’s general advertising and marketing success?
Field workplace efficiency, media protection, and viewers reception function indicators of promoting effectiveness. Analyzing these components at the side of the poster design reveals how the visible advertising and marketing marketing campaign contributed to the movie’s general success. This evaluation requires a holistic view of the advertising and marketing technique and its influence on viewers consciousness and engagement.
Understanding the nuances of movie advertising and marketing contributes to a extra complete appreciation of the methods employed to draw audiences. These solutions present a place to begin for additional exploration into the intricacies of movie promotion and visible communication.
Additional investigation into particular features of The City‘s advertising and marketing marketing campaign can present a extra nuanced understanding of its influence and effectiveness.
Ideas for Analyzing Movie Posters
Efficient evaluation of movie posters requires cautious consideration of varied visible and strategic parts. The next ideas present a framework for understanding how these parts contribute to a movie’s advertising and marketing and viewers reception, utilizing The City film poster as a case research.
Tip 1: Take into account Style Conventions: Analyze how the poster adheres to or subverts established style conventions. Does The City poster make the most of typical crime thriller tropes, reminiscent of darkish coloration palettes and tense character poses? How do these selections affect viewers expectations?
Tip 2: Deconstruct the Colour Palette: Study the dominant colours and their potential symbolic which means. Do the muted tones in The City poster convey a way of realism and grittiness? How does the colour palette contribute to the general temper and ambiance?
Tip 3: Analyze Character Illustration: Deal with how characters are depicted via pose, expression, and costume. Does The City poster emphasize the characters’ relationships or their particular person roles inside the narrative? What does this counsel in regards to the movie’s audience?
Tip 4: Consider Title Therapy: Take into account the font, dimension, coloration, and placement of the title. Does the title therapy in The City poster prioritize the movie’s title or different visible parts? How does this selection contribute to the poster’s hierarchy of data?
Tip 5: Assess the Use of Setting: Analyze how the setting is depicted and its contribution to the general message. Does the Boston skyline in The City poster operate as mere backdrop or as a symbolic ingredient inside the narrative? How does the setting contribute to the movie’s visible identification?
Tip 6: Decipher the Tagline (if current): If the poster features a tagline, study its message and the way it pertains to the movie’s themes. Does the tagline for The City (if one exists) supply a concise abstract of the plot or emphasize particular thematic parts?
Tip 7: Scrutinize Actor Credit: Take into account the position and prominence of actor names. How does the hierarchy of billing in The City poster replicate the actors’ perceived star energy and their roles inside the movie?
By making use of these analytical ideas, one beneficial properties a deeper understanding of how movie posters operate as complicated visible communication instruments. This framework supplies a place to begin for evaluating the effectiveness of poster design in attracting goal audiences and conveying narrative and thematic parts.
Additional analysis into particular features of movie advertising and marketing, reminiscent of audience evaluation and comparative research of poster design, can improve analytical abilities and supply a extra complete understanding of the movie business’s promotional methods.
The City Film Poster
Promotional materials for The City serves as a compelling case research in efficient movie advertising and marketing. Evaluation reveals how visible parts, reminiscent of character illustration, setting, and coloration palettes, contribute to conveying narrative and thematic complexities. The strategic use of style conventions, title therapy, and actor credit additional reinforces the movie’s identification and audience. Cautious consideration of those parts supplies invaluable insights into the interaction between visible communication and viewers engagement.
Visible advertising and marketing stays a vital element of a movie’s success. Additional exploration of poster design, contemplating evolving developments and viewers responses, contributes to a deeper understanding of the dynamic relationship between movie and its supposed viewers. By critically analyzing how visible parts convey narrative and thematic depth, one beneficial properties invaluable insights into the artwork of visible storytelling and its influence on viewers notion.
